In response to the brief, we have decided to produce a promotion package for a new film, including a trailer, along with a film magazine and poster. We chose this as we felt that our strengths lie in camerawork, which is something we are familiar with, though it still is different from the 2 minute opening to a film we produced last year. We are aware that the film trailer will be significantly more difficult to the film intro, however it is a challenge we welcome with open arms, and the magazine and poster give us a chance to express our artistic and creative side, and are ancillaries that we can spend lots of time perfecting.
Me and Megan have decided to base our brief around the horror genre, due to our previous experience in developing the film intro in Year 12. We don't want to 'replicate' our previous production however, so we're instead aiming at a different horror sub-genre, such as the 'Slasher' or 'Psychological' kind. We are yet to decide on which of these we will take up, and we may make our final decision after analysing several different trailers, which will give us an insight into what we can do, and how we can do it with a low budget. We're also considering pairing the horror genre with that of thriller, as it will allow us to experiment with more action like scenes, rather than solely 'scary'/tension building ones.
In order to produce an effective horror trailer, we have to consider the conventions of horror, and decide whether to stick to them, or subvert them. As well as this, we need to find some sounds that can gradually build up tension throughout the trailer, before climaxing, which should be the most intense part of our trailer. We want to avoid horror cliches, such as overused jump-scares, or filming in the woods, and therefore will try to take a different approach.
Our target audience will range from 15 to 24. We feel like this is a realistic age range for a horror film, as young people tend to enjoy going to watch scary films with their friends. Lowering the target audience to any age below 15 wouldn't be beneficial, as the BBFC rating will have to be a minimum of 15. We've discussed the lead role for our film, and have decided to go with a female protagonist, as although in recent years the number of women who take on a lead role has on average risen, we believe we can portray our character in a unique way.
