We have been working on a production logo and produced the one above. 'Changan' is a mixture of our names, giving us our own unique identity, rather than naming our production team after a horror related title, which may not stand out as much. Our title is in capital letters and a bold white font in order to stand out from the black background, so that we can easily be remembered.We still wanted to convey aspects of horror across to audiences watching our trailer however, to reinforce the horror genre upon them. We did this by implementing a skull on either side of the logo, which are commonly used within the horror genre to represent death, therefore informing the audience that we specialise in the horror genre, producing a spooky vibe. It will also add to the eerie atmosphere we wish to build within our trailer, as a result of the dark colours used in the logo itself. We featured stars in the background, representing a night's sky. This too is typical of the horror genre, and is also aesthetically pleasing to the eye. We will feature this logo at the top of our blogs in order to showcase our identity in all areas of our production, therefore increasing continuity within our brand.
