Cohesive Marketing in our Ancillaries

Social Media Title Screen

We decided to produce a title screen which features the most popular social media sites to advertise a film on - being Facebook, Instagram, Youtube, Twitter and Snapchat. These platforms are incredibly popular with the younger generations (15-25) and would therefore prove effective in advertising our film. The word 'Follow' is a direct mode of address to audiences, demanding that they follow the films social media pages, which show that they have an opportunity to interact with the film. The colouring of the word is continuous of the colours we used on our magazine cover and poster too, which proves effective when polishing a finished product. This screen was also inspired by 'The Conjuring 2' - in which the trailer also included social media sites. However, ours differs as we chose a larger range of social media sites in order to attract a larger audience depending on which social media platform is their favourite.

The Ink Spots - Maybe

This is the song we chose to include in our trailer, as it's quite a creepy piece and works really well with the psychological element of our trailer. Me and Megan increased the pitch of the song on Garageband using the Macs in order to both avoid copyright, but also because a higher pitch is effective in conveying Delilah's state of mind in the trailer which was important for us.